Our Work

Smart Kids Campaign


The Challenge 
Our client needed mass reach but also had ambitious response objectives. The market suffered from message/offer fatigue and the “low hanging fruit” had already been picked.

Our Approach
Test-learn-take action! Experience had already shown us what works. So we decided to do more of it … mine the data for targeting direction, deliver unexpected creative to overcome the fatigue, and layer media and other direct response tactics to optimize spend.

The Results
Top performers were validated. Niches and high potential tactics were uncovered. Our fresh creative approach hit the mark and set the stage for future campaign success.

Categories: direct-mail, print-ads and video.

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