CertainTeed had a novel idea … encourage customers to try Kenroc products by offering the chance to win a trip of their choice in return for choosing Kenroc over all other finishing products. NHL game or the 2015 Grey Cup? What’ll it be?
Time to appeal to hockey fans, football fans, home builders, contractors, the local handy man and handy woman, too! So we put the challenge right back on the customer with a catchy header on every poster, counter card, and e-blast we produced … “IT’S GAME TIME. HOW WILL YOU FINISH?” Our clever and creative imaging encompassed both sports, bringing a new hybrid sport to life. You guessed it – Hockey Football.
Our creative concept stopped customers in their tracks. Kenroc products flew off the shelves and it wasn’t long before store managers were calling for more ballots. Touchdown! Red light flashing. Now there’s a perfect finish.
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