The peaksaverPLUS program is a complex messaging/creative challenge that includes a two-part consumer offer and education on the benefits of managing peak electricity demand. It was clear that both components of the program needed to come through loud and clear.
When Brickworks was awarded AOR for Hydro Ottawa, we knew that Direct Response would be more effective and cost-efficient than the mass media strategy that had been used in the past. So we went straight to the whiteboard and got to work. Before long, the whiteboard became the central image of the campaign creative. And now, illustrations mixed with actual photographs deliver the 3-pronged message in a fun yet educational format.
The campaign results exceeded objectives … enough said.
Categories: brochure, print-ads, sell-sheet and video.
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