Our Work

Air Renew Launch


The Challenge
We were tasked with developing and executing a product launch campaign for long-time client, CertainTeed. The product, Air Renew, is a revolutionary new gypsum board (drywall) with technology that absorbs Volatile Organic Compounds (VOCs) from the air and keeps them in the board, creating a safer environment in the room.

Our Approach
It didn’t take us long to realize that the major challenge was to create a visual representation for this product. How do you demonstrate air being absorbed into drywall? Keeping it simple turned out to be the most powerful approach.

The Results
The gypsum board was represented as a sponge and the tagline was clear and simple … Only Air Renew absorbs VOCs and cleans the air.

Categories: brochure, print-ads, sell-sheet and video.

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