Oakville Hydro had targets to meet and knew they wanted to hit them with a campaign that had a community feel to it.
The goal was to build awareness and there had been little communication with customers aside from some direct-mail pieces. So we decided that unity was the key to community and created a targeted community approach that reflected Oakville lifestyles while carrying a unified message …. Oakville Saves.
Community response was overwhelmingly positive, setting the stage for the 2014 campaigns.
Categories: banner, conservation, direct-mail, print-ads and traditional.
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