It used to be there was limited space for advertising in traditional media: newspapers, television, radio and billboards only had so much room to run ads. Today the internet has taken every source of traditional marketing, advertising, communications and learning and compiled into one landing space; the world wide web. But what do you do when you run out of space on the internet? I know what ICANN is doing!
On June 13, 2012 the Internet Corporation for Assigned Names and Numbers, launched their ‘almost-anything-goes’ domain name expansion. Some of you have been waiting for this for over a decade, and the time has come!
“This is a historic day for the Internet and the more than 2 billion people who use it,” ICANN CEO Rod Beckstrom said during the webcast announcement in London. “The Internet will be changed forever. We’re standing at the cusp of a new era in online innovation,” he added.
What do you do when you’re trying to find a company online? Let me guess; you type www.nameofcompany.com in the address bar? Didn’t bring you to the right place? You probably try .ca next. It usually only takes 1-2 attempts, and you’re in. These new generic top-level domains are making .com, .ca and .org seem much too conventional.
But here’s where it gets even more bizarre. The competition for these new domain names is unreal! You cannot just say “Hey ICANN! I want to buy “www.funnyjokes.lol” because thousands of businesses around the world are fighting for 230 of the same domain names. Just to apply for one is $185 thousand dollars, not to mention the money that goes into the maintenance of them. You can imagine the disputes, partnerships and deals happening between organizations. However if an agreement isn’t made, domain names go up for auction. It’s hard to believe that ICANN is a non-profit organization at this point.
Perhaps we can pay thousands of dollars to get; “www.brickworks.awesome”. Or not… Is it really worth it? Is it a good business move?
What do you think? Will having so many new generic top-level domains make it easier or more complicated to navigate the web?
Check out this informative video for more information. ICANN New gTLDs