Seeing is Believing at the Cannes Lions Ad Festival

I am sure the majority of you have heard about the famous Cannes Lions Ad Festival. Perhaps you know them as the Oscars of the Ad industry. But for those of you who haven’t heard, it’s an opportunity for creative professionals to come together in Cannes France to learn and get inspired. As they put it themselves, “(this is) where the greatest industry honors are bestowed and where those pushing creative communications forward are celebrated.” (Cannes Lions, 2012).

Did you know that there were 34,301 entries this year – at over $500 per entry? That is a lot of money! Ad agencies, production companies and design firms from around the world are included in those numbers. Those who go to the festival can attend workshops, seminars, exhibits, classes, film screenings, parties, award shows and more. The opportunities and the talent are endless at this annual event.

Exciting news! There were many Canadian nominees that made the short list and some even brought home medals. The Globe sponsored two young Canadian marketers to test their skill on the French Riviera, and they brought home the bronze. More about their amazing story can be found on their website.

You can check out all of the entries and winners by category for 2012 here: http://www.canneslions.com/work/2012/

Are you wondering what our favorites were? The Solar Annual Report made it on our list! “This is the most beautiful annual report I’ve ever seen! Inspiring.” said Erinn.

The three commercial entries from BGH Air Conditioners in the TV category are by far some of our favorites though. Click Here to watch them and prepare to laugh

If you followed the Cannes Ad Festival this year, we want to know which are your favorites and why. Tell us on Facebook or Twitter!

Next year’s festival will be the week of May 15-26, 2013. Enter it in your calendar!

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