Let’s start by getting right to the point – landing pages are an essential part of your marketing strategy. Period.
Why? A landing page is a single purpose page, one that’s typically separate from your website, and the one that visitors should see after clicking on your ad or a link in your promotional email. Again, it’s a single purpose page. Its purpose is to get visitors to engage in a specific action, and its single purpose is what makes it essential and effective. Without a landing page, you’ll be sending visitors to your home page, a page filled with information, options, images, distractions, and …. a reason for your visitor to forget about that one reason they clicked that ad in the first place.
Your landing page is key to the success of your ad campaign. Here’s a simple formula: effective landing page = ROI
So what makes your landing page effective? First, it needs to be clear, simple, and relevant. Visitors will only visit for a few seconds. If they don’t find what they’re looking for, you’ve lost them.
Second, it needs to be interesting and attractive enough to keep visitors just long enough to do what you want them to do. A common goal is to get visitors to subscribe to an email list. So make it easy, make it quick, and make it enticing. That old expression, “you catch more flies with honey”, totally applies here. Getting an email is an exchange. In other words, the visitor gives their email, you offer something in return. Even the most minimal offer can be enticing enough. After all, it’s free.
At Brickworks, we sing the praises of landing pages. We know effective and we know enticing. And we know how to pull it all together into one neat and tidy, soft place to land. After all, isn’t that what everybody wants?