Here at Brickworks, we simply can’t let the Olympics pass by without mentioning some of the brilliant advertising we’ve seen. And what better time for brilliance than when millions are glued to their screens, at times bored by the seemingly long waits for the next big event, at times in awe of the truly amazing feats we’re witnessing live.
And sometimes, the commercial breaks keep us as awestruck as the athletes do.
We’re narrowing our favourites down to three, choosing these ones mainly because we can’t watch them enough.
First, for a little fun, Visa’s Carpool to Rio, featuring athletes from around the world traveling to Rio, many crowded into the same van. Simple in its messaging, silly in its obvious ridiculousness, you can’t help but chuckle, enjoy the comradery of the athletes, and yet, get the point – athletes from around the world gathering together for one common goal, all made convenient by Visa. Nice.
Enough fun. Bring on the tears. Admittedly, it gets a little tiresome, even a little cliché, hearing athlete after athlete thank their mom. So you may scoff a little upon hearing that we can’t get enough of Proctor & Gambles’ Thank You, Mom. That is, of course, unless you’ve already seen it. If you have, you’ll know why we think warm and fuzzy can be brilliant. Just check the tagline – “It takes someone strong to make someone strong.” You can’t argue with that.
And finally, we’d be remiss if we didn’t mention Sport Chek’s unforgettable Opening Olympic Manifesto. The What it Takes series seems to bring it all home – all the guts, all the glory. Hard to watch at first, even harder to hear … “We hope defeat is in your cards. We hope your hope splinters into shards that you must hand pick from the bleeding wound of your defeat.” Whhaatt?? Who says that?
But wait, there’s more. “Because you need to be tested. The same way wrong needs right. We wish this misery upon you because it gives birth to brilliance.” You just have to love that line. And I think Proctor & Gamble does, too.