Imagine this: you’re looking for a specific product or service, mention it to someone, and that someone says, “I know exactly where you can find that.” Has it happened to you? Me too. It’s a great feeling and you act on it every time.
With Google AdWords, you’re that guy – the one with all the answers. Why? Because your business gets found precisely as a consumer is searching for it.
Here’s how it works:
A consumer types in a keyword or phrase, or browses a website with a theme that relates to your business. Your ad appears. Need something even better? Thanks to cost-per-click bidding (CPC), you only pay when someone actually clicks your ad.
To sweeten the pot, it’s online advertising that’s customized by YOU:
- YOU decide where your ad will appear (on which sites and in which geographical areas)
- YOU control the budget (decide how much or how little you want to spend monthly and never be charged more)
- YOU measure the impact of your ad (simply view your ad report to see how many customers connected with you through your ad, where they’re located, and more)
Talk about having control over your campaign!
With Google AdWords, you’ve found a gold mine – advertise locally or globally, on any budget, and grab customer attention while they’re engaged, responsive, and looking for exactly what you’re offering.
More on AdWords in our next blog. But in the meantime, we can always help you get started and get noticed. Just ask.