Every day the Brickworks team comes up with new creative ways to give our clients the WOW factor. We strive to find innovative and interactive channels to help get our clients to the top of the leader board. Our Canadian Open golf balls were just one example of how we are leading the way in Quick Response (QR) code marketing.
QR codes are a great way to blend traditional media with online marketing, however simply adding a boring black and white square to a print ad just doesn’t scream “scan me!”
One of the best features of the QR code is that you can remove 30% of the image and the scan will still work! This creates a great opportunity to add logos inside the code, add different shapes or elements, and replace the parts of the code with the actual product! Although the QR code is fairly forgiving, there are parts of the design that cannot be manipulated, like the three-corner square.
Brainstorming creative ideas and designing a custom QR code is the best part of using a code. With so many opportunities there is no reason why your QR code has to be dull or uninviting. Try finding unique ways to tie your brand and product into the design. You can be as creative and original as you’d like! You can still play around with the size, shape and color of your QR code to personalize it or make it eye-catching and appealing to the consumer.
For their 2012 Fall Collection and mobile launch, Coppley Corporation approached Brickworks to create a print promotion that would bring an audience to their mobile version of the collection.
The Brickworks team came back with a designer QR that incorporated the Coppley Brand Logo and a variety of jacket buttons. The designer QR was printed on 20×20 inch P.O.P. boards, and placed in participating retail stores. Most importantly, it was an overwhelming success!
Go ahead, scan it!
Take a look at these successful uses of QR Codes.
For most smartphones the relationship between the size of your QR Code and the distance from which you can scan is 1:10. “A 1 inch QR code printed in a magazine will have an effective scan distance of about 10 inches, and a QR code on a billboard 65 feet from the point at which a passer-by would be scanning it would probably need to be about 6 ½ feet across.” QRStuff.com
Fact: 90% of QR codes in 2009 took users to a website or flash page that was not optimized for mobiles. What’s the point? The average user will patiently wait 10 seconds for a website to load from a desktop computer. From a mobile, users are only willing to wait 3 seconds, so ensure that your landing page has mobile capabilities.