Monthly Archives: July 2012

Brickworks is tee’d up for this week’s Canadian Open!

We have found a unique way to link up with the third annual Canadian Open at the Hamilton Golf & Country Club! It seems that QR codes are everywhere these days, but who would have thought you’d be teeing up your golf ball, only to realize you should scan it before you stroke it! That’s right – only Brickworks could manage to squeeze a QR code onto a golf ball, and we look forward to handing them out to each of our Canadian Open guests. If you become the lucky owner of one of these Brickworks balls, hit it straight, because if you slice it or hook it, you may never find it again. And anyone who does find one, will find us because the QR code will bring them to a landing page pointing straight to Brickworks. No need to get lost in the woods when Brickworks can help you find your way out, with unique marketing approaches that will put your brand at the top of the leaderboard and keep it there with creative communications! “I think we’ve done something new here, and we’re pretty excited to be one of the first!” said one of our team members.

“This new development is an example of what we strive for at Brickworks – innovative, successful communications for our clients,” said John Pitts. “Fore … more to come!”

If you have a smartphone, try it now! Simply scan the QR code below …

Don’t forget to follow us on Twitter and Facebook for updates from the green this week!

Brickworks Loves to Give Back!

Brickworks Communications is committed to giving back directly to our community. Our very own President, Mr. John Pitts is a long standing member of the United Way Ancaster Neighbourhood Committee. Throughout the years BCI has had a strong relationship with the United Way of Hamilton-Burlington and on an annual basis BCI donates to them and the charities they support. In 2005, we provided the United Way with office space so that they could have a presence in Burlington and they continued that partnership with us up until our move in the spring.

Being part of that committee, John has had the opportunity to help implement several changes and traditions to the UW organization. In 2009 they had their first Heritage Day Parade. It began with just 8 of John’s friends and family members. Eventually it has turned into 50 or more participants, including a local jazz band, and hopefully will continue to get bigger! You can see pictures of the event here: Heritage Day Parade Photo’s.

In June 2012, Horizon Utilities hosted their annual charity golf tournament at the Century Pines Golf Club in Dundas, Ontario. We graciously sponsored them to help raise $36,000 for the 50 local charities that they support. The guys from our office had a great time golfing!

[L-R: John Pitts, James Alden, Mike Arsenault & Sunil Bechar from Horizon]

Pitts also coaches a rep hockey team in Ancaster. On June 24th 2012, John rallied up his team and participated with YWCA in the Walk A Mile In Her Shoes; a high heeled hike to end poverty and violence. We knew you wouldn’t want to miss this, so we sent our very own videographers; Jon Troth and Lexy Pakenham-Troth to the scene! Watch the Video! And view more pictures HERE! Thank you to Lexy for putting it all together for us, we appreciate it!

Our Senior Graphic Designer, Nick Fay participated in Running Room’s 5km Eaton Downtown Dash in Burlington, Ontario. This event raises money for the Easter Seals organization which provides programs and services to children and youth with physical disabilities across Ontario to help them achieve greater independence, accessibility and integration. Way to go Nick!!

“It was great fun and pretty inspiring to see so many people out for a great cause and getting fit.” said Nick.

This was Nick’s first race. He set himself a personal goal of 30 minutes and sure enough came in at 29. Good job buddy!

“Giving is one thing, but it is important to put in time as well. The parade is a perfect example of this. People see and recognize your part.” said Pitts.

We believe it is extremely important to support those around you and within your community. How do you give back to your community? Let us know on Facebook and Twitter!


Adios, Au Revoir, Adjo … Alicia!

The entire Brickworks Team would like to give a big, warm hug to our amazing project coordinator Alicia Zabolotney. As today is her last day before leaving for maternity leave, we’re saying adios Alicia!

It won’t be easy to replace Alicia’s attention to detail, organization and articulate writing skills. More importantly; her outgoing personality, bright smile and big round belly will be especially missed.

We wish you the best of luck and a healthy delivery. Congratulations to your new little family!

Check, Check & Re-Check!

An ongoing rule at BCI is that you must always remember to proof your work. It is important to have a second pair of eyes with everything you submit and to get all approvals in writing from clients.

Designers will often create printed media such as a label or brochure and then send it around the office for approval. After much back and forth editing, it will get sent to the client. The client then goes through their own approval processes, and after a final review will give their agency the go ahead to send it to the printers. The printers then prepare the file and return it for one last approval.


Take a look at the image to the left for 20 seconds… Can you spot the error?



That’s right! They forgot the ‘R’ in ‘Purpose’.  It is incredible what our eye to brain coordination can do, such as fill in a missing letter, or better yet – unscramble words almost instantaneously. Think about it, thousands of people most likely saw the above spelling error in the large letters, yet it still went unnoticed.

Try reading this:

Can you aulaclty uesdtannrd waht tihs syas? Unisg the icndeblire pweor of the hmuan mnid, it dseno’t mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. The rset can be a taotl mses and you can sitll raed it whoutit a pboerlm. Tihs is bucseae the huamn mnid deos not raed ervey ltteer by istlef, but the wrod as a wlohe. Aaznmig, rhigt?

What about the image to the right? Read it out loud.

Most people will read “A bird in the bush”. However it actually says: “A bird in the the bush”. Weird right?

Not only do we tend to scan when we read rather than going over one word at a time, but short common words like “of” and “the” tend to get glossed over and dismissed. It doesn’t matter in what order letters in a word are, as long as the first and last letters are in their correct place.

“You cannot take proofing lightly!!” said Greg Ferguson

Lesson of the day: “The little things make the difference” (James Charles Pitts)

Do you know of any marketing blunders? Tell us on Facebook & Twitter



Mad About Mad Men

Have you ever watched the show Mad Men? How realistic is their portrayal of advertising and marketing? Let’s put it this way- I don’t know! We’re not in the 60’s anymore. But it’s interesting that many of us in the advertising and marketing business use Mad Men as a comparison to what we experience today.

Let’s just take a moment to compare… Women are more than just secretaries. In fact, Brickworks is filled with women who take on several crucial roles; creating, delegating and decision-making. We also don’t wear fancy suits, carry briefcases, or drink and smoke on the job. It’s more like jeans, iPads and coffee! On a typical day, (especially when our very charismatic John Pitts is off site) the office is pretty quiet. Keyboards aren’t nearly as loud as those massive typewriters and most communication between staff and with our clients occurs through email meaning the phones aren’t ringing off the hook.

The advertising and marketing industry feeds off of the Mad Men obsession. Is it because we want to have those times back? Do we just like to have something we can relate to? Advertising Age has an actual link under their media section that catches its readers up on what happened on Monday’s episode.  The Big Orange Slide says it best; “that’s like going to the American Medical Association website and seeing an article “What you missed this week on Grey’s Anatomy”.”

“Brickworks Communications is an agency willing to move with the time, but not lose the drive and mentality like those in Mad Men,” said Cher

One of our favorite pitch moments: Belle Jolie Lipstick & Kodak Carousel. Watch the videos!

Wish you could be like Don Draper? Here’s your chance to Mad-Men-Yourself!

Do you love Mad Men? What are some of the similarities and major differences in the Madison Ave world today? Join the conversation on Facebook & Twitter