Our Work

B2B Campaign

Welland Hydro

The Challenge
Welland Hydro had a limited time offer for its small business customers with rooftop air conditioners … for upgrading to a more energy-efficient model, customers could get four times the financial rebates.

Our Approach
It seemed a tempting offer, and getting more money back than usual was clearly the selling feature. We designed two concepts that illustrated the savings, wrote catchy headlines to match, and promoted the offer in local newspapers and business–oriented websites.

The Results
Our goal was to get attention – fast. And it worked … a great offer presented in a fetching way made Welland Hydro’s offer too good to resist!

Categories: direct-mail and print-ads.


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