Cambridge and North Dumfries Hydro (CNDH) was the first electrical utility in Ontario to partner with Nest Laboratories, launching the Rush Hour Rewards program in June 2014. Brickworks was asked to develop a marketing plan for the program, encouraging customers to sign up to get a rebate on the Nest learning thermostat.
We developed a highly targeted social benchmarking campaign that used smart meter data to send customers detailed reports of their household’s electricity usage, and how much they could save on their energy bills by participating in the Rush Hour Rewards program. The campaign was also supported by a heavy retail presence, with trained event staff on hand at retail locations to offer information about the Nest thermostat and the Rush Hour Rewards program.
The program put CNDH firmly in the spotlight, and positioned them as progressive leaders in the energy conservation arena. The program is currently on track to meet participation targets.
Categories: digital, direct-mail and print-ads.
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