Our Work

Retrofit Program Direct Mail

Bluewater Power

The Challenge

Bluewater’s saveONenergy incentives offer just what businesses need to improve their bottom line through a focus on energy efficiency. From lighting and temperature control to new systems that improve overall efficiency, Bluewater has an incentive for every business owner. But as the end of the year approached, Bluewater’s challenge was to motivate business owners to retrofit now in an effort to drive results for next year.

Our Approach

Driving results sounds powerful. So did our focus on performance and fine tuning. And what speaks to driving and performance better than Formula One? No practice lap required. We qualified immediately with our racy creative.

The Results

Our mailer was so eye-catching, it begged to be displayed. And set up on a desk, it served as a quick, daily reminder to keep an eye on the bottom line in order to reach the finish line in the most efficient, direct way possible. Save Energy → Improve Performance → Drive Profits.

Categories: direct-mail.


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