Our Work

FALL 15 PHOTOGRAPHY

Coppley Apparel Group

The Challenge

Each season, Coppley looks to us for fresh, inviting, simplistic, yet exciting sets and concepts to showcase their new line. Staying at the forefront of men’s premiere apparel has been key to Coppley’s success, so the photography needed to complement their clothing by being just as contemporary and stylish as the clothing it features.

Our Approach

Blending the texture and warmth of the fabric with the rich tones of the season’s colour palette, was our starting point. Adding just the right props and creative angles brought the set to life. We knew without a doubt that stylish, subdued sophistication was the ultimate aim.

The Results

Dan Lim’s inviting, powerful collection of photographs stimulated the senses, making every man want to be part of the set. And our photo-shoot told the ultimate truth … clothes really do make the man.

Categories: digital.


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