Our Work

Membrain Ad

CertainTeed

The Challenge
It was daunting … how do you create an ad that will stand out in trade publications full of “typical” industry ads?

Our Approach
We decided to use our brains, and with a product name like ‘Membrain’, how could we go wrong? Using the product name in a literal way and demonstrating the product benefit in a clever way brought the concept to life.

The Results
Our designers assembled a variety of water droplets to create the image of a “waterman” moving in and out of the Membrain. The tagline? Only Membrain allows moisture to escape from walls. And as suspected, the unexpected grabbed attention.

Categories: print-ads and traditional.


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